| Austin S. Norcross, a man of
considerable talent and foresight, founded NORCROSS
CORPORATION over half a century ago. Given the task
of solving the problem of controlling the
consistency of starch used for textile sizing,
Austin Norcross invented and patented a simple,
reliable viscometer based on the falling piston
principle of viscosity measurement. So successful
was this first Norcross viscometer that it quickly
became the standard for measuring viscosity in the
textile industry.
Since that time Austin’s son, Robert, and his
grandson Robert Jr. have directed the innovations
and product developments that have established
Norcross as the premier supplier of industrial
viscosity control systems not only in textile
production but in a wide array of industries
including printing, packaging, electronics, energy,
automotive manufacturing, and food production.
The outstanding performance of Norcross
viscometers in these diverse applications can be
attributed directly to their basic principle of
operation: Norcross viscometers measure fluid
viscosity as a function of the time required for a
piston to fall a fixed distance, displacing fluid
from a cylinder. Because Norcross viscometers are
not affected by flow, turbulence, or level
fluctuations, and also because they do not affect
the temperature of the fluid that they are
measuring, Norcross viscometers can be immersed in
vessels or directly in process streams.
Today Norcross Corporation continues to
strengthen its position in the marketplace by
combining proven product design with exceptional
application engineering support.
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